What we do
What does a Business Analyst do? At the request of a client we evaluate
a specific issue at both strategic and tactical levels in order to
describe current conditions and make recommendations to help companies
reach their objectives. Most often these projects cover multiple
departments where an outside unbiased resource is best suited to dig in,
uncover issues, and try to sort out details. Our projects range from
companywide strategic planning to improving specific methods within a
single department. The Business Analyst is often referred to as a companywide
trouble shooter.
We often find companies know there is a problem area but they do
not know how to get past inertia, politics, cross-department competition, lack
of strategic vision, resistance to new ideas and multiple other factors to find
the true source and cause. We have years of experience sorting out
important from unimportant and help direct marketers focus on actions and
changes that will produce the desired results. We also think we are pretty
clever at finding creative solutions to difficult problems. During a review we involve
management and front line staff. We make it safe to discuss all aspects of
issues and to reach agreement within the team on the scope and definition of current problems
as well as changes needed. Successful projects help companies achieve Execution With Excellence.
Execution With Excellence
We believe that every part of a direct marketing company will work better and
contribute to higher profitability if there is dedication to Execution With
Excellence. In our minds this applies equally to easily measured areas like
fulfillment, as well as less well defined areas such as creative and
merchandising. Companies embracing Execution With Excellence will see
improvements in profitability, growth, and the ability to deal effectively with
market changes. If you are looking for a consultant to put big splashy color
presentations on the board representing the pre-conceived views of clients —
that is not us. We are always looking at finding the best possible result for the company as a
whole.
Left Brain / Right Brain
A successful Business Analyst must be able to work both halves equally well.
There is creative thinking needed to work out potential solutions. There is
also analytical thinking required to evaluate existing issues and the
impact of proposed solutions. We believe our ability to work comfortably on all levels
makes us unique. Abbott de Rham is the primary consultant. He has
owned a catalog, managed operations, directed creative, been a merchant,
written copy, planned circulation, developed marketing campaigns, analyzed
merchandise performance, designed extensive internal systems at service bureaus, selected and
implemented large scale software packages, and more. In short he knows the
direct marketing business. It means you don't spend a lot of time teaching
us the basics of what a direct marketing company does.
Key Benefits
